Bait Factory Concept
Bait factory was a project that i was asked to design for a new Bait Company The brief was to design a complete new brand of packaging and implement a new corporate feel and identity. The company specializes in bait products for Carp anglers which is becoming a very popular sport in the United Kingdom. One of the main design points was to make the brand leap off the shelves by using vivid colours and strong typographic asthetics